About Morgan Stanley
Reserved Living & Giving

Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley's and E*TRADE’s eligible* clients. The program is designed to enhance your lifestyle and relationship with the firm.

Reserved Living & Giving

As a Reserved Living & Giving member, you will have access to exclusive partner offers and discounts, as well as thought leadership content on a variety of lifestyle and personal finance topics.

Now that E*TRADE has combined with Morgan Stanley, E*TRADE Platinum and Private Clients may be eligible for Reserved Living & Giving.

Signature Access

In addition to all Reserved benefits, clients who qualify for our highest tier*, Signature Access, are connected to a vetted network of professionals who can craft custom solutions for your family's exceptional needs such as Art Advisory, Private Health Advisory, Cybersecurity, and bespoke travel services. (Only available to eligible Morgan Stanley clients at this time).


Our NEXT program is specially curated to help our community of young clients discover new insights, connect with peers, and take action towards their impact goals. NEXT members will also enjoy Reserved Living & Giving or Signature Access benefits, depending on their eligibility. (Only available to eligible Morgan Stanley clients at this time).

View FAQs to learn more about each tier and visit our Terms and Conditions and Important Disclosures.

Morgan Stanley Reserved Living & Giving Membership At A Glance

Benefits by Tier Reserved Signature Access NEXT
Discounts on 60+ premium brands in travel, automotive, retail, entertainment & more
Thought leadership and lifestyle content
Customer care service center
Enhanced premium offers  
Curated content such as private aviation, art investing & more  
Bespoke lifestyle advisory services from world‑class partners  
Selected insights & events tailored to young investors and inheritors  

Not yet a Morgan Stanley client?

We invite you to continue exploring this website. If you're interested in speaking with a Morgan Stanley Financial Advisor in your area, click here to find a list of offices and representatives.

Limited Time Offers for Stock Plan Participants

On occasion, Morgan Reserved Living & Giving makes some of its offers available to clients and prospects, including Stock Plan Participants, who otherwise do not qualify for Reserved. Offers expire after 6 months and may be changed or updated at the discretion of Reserved Living & Giving.

How to Enroll

Enrolling and participating in this complimentary program is easy. To access your benefits, simply follow the steps below:

  • Click Enroll Now below and follow the enrollment instructions.

  • In addition, Morgan Stanley Online users can log in by clicking on the Reserved Living & Giving link on the home page.

  • If you have trouble logging in, contact the Client Service Center at 1-877-799-6772 to request your enrollment information or ask your Morgan Stanley Financial Advisor to have it sent to you.

Join over 200,000 members who have saved more than $41 million1

No points. No credit cards. No cost.

*To review eligibility requirements, see Terms and Conditions and Important Disclosures.

Participating Partner Offers Subject to Change.

1Sensei Marketing, March 2022

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Have a Question? Contact the Service Center at 1-877-799-6772.