About Morgan Stanley
Reserved Living & Giving

Reserved Living & Giving is a tiered complimentary loyalty program that rewards Morgan Stanley's most valued clients. The program is designed to enhance your lifestyle and relationship with the firm beyond traditional wealth management services.

Reserved Living & Giving

As a Reserved member, you will have access to exclusive partner offers and discounts, as well as thought leadership content on a variety of lifestyle and personal finance topics.

Signature Access

In addition to all Reserved benefits, clients who qualify for our highest tier*, Signature Access, are connected to a vetted network of professionals who can craft custom solutions for your family's exceptional needs such as Art Advisory, Private Health Advisory, Cybersecurity, and bespoke travel services.


Our Next program is especially curated to help our community of young clients discover new insights, connect with peers, and take action towards their impact goals. Next members will also enjoy Reserved or Signature Access benefits, depending on their eligibility.

Morgan Stanley Reserved Living & Giving Membership At A Glance

Benefits by Tier Reserved Signature Access
Discounts on 60+ premium brands in travel, automotive, retail, entertainment & more
Thought leadership and lifestyle content
Customer care service center
Enhanced premium offers  
Curated content such as private aviation, art investing & more  
Bespoke lifestyle advisory services from world-class partners  

How to Enroll

Enrolling and participating in this complimentary program is easy. To access your benefits, simply follow the steps below:

  • Click Enroll Now below and follow the enrollment instructions.

  • In addition, Morgan Stanley Online users can log in by clicking on the Reserved Living & Giving link on the home page.

  • If you have trouble logging in, contact the Client Service Center at 1-877-799-6772 to request your enrollment information or ask your Morgan Stanley Financial Advisor to have it sent to you.

Join over 150,000 members who have saved more than $35 million.**

No points. No credit cards. No cost.

If you or a loved one is interested in joining the Next community, please reach out to your Morgan Stanley Financial Advisor.

Who is eligible for Morgan Stanley Reserved Living & Giving?

  • Clients with $1 million+ in assets and liabilities at Morgan Stanley are eligible to enroll in the Reserved Living & Giving program.

  • Clients with $10 million+ in assets and liabilities at Morgan Stanley are eligible for Signature Access status, which includes access to world-class services and more exclusive offers.

For more information on eligibility requirements, please speak to your Financial Advisor or Private Wealth Advisor.

Who is eligible for Next?

Next is designed for Morgan Stanley clients who have been invited to participate in the Next Generation of Leaders Program. Please ask your Financial Advisor about your eligibility.

Not eligible for Reserved yet?

If you are a Morgan Stanley client who is not eligible for Reserved status*, contact your Morgan Stanley Financial Advisor to discuss ways you can qualify.

Not yet a Morgan Stanley client?

We invite you to continue exploring this website. If you're interested in speaking with a Morgan Stanley Financial Advisor in your area, click here to find a list of offices and representatives.

* To qualify for Reserved on a complimentary basis, a client's household must have and maintain $1 million in Eligible Assets and Liabilities or have paid at least $10,000 in annual managed fees/commissions (Compensable Revenue). Annual managed fees/commissions paid is generally defined as revenue generated in fee-based accounts and commissions generated in non-fee-based accounts, and is calculated on a rolling 12-month basis. Not all revenue is included. Morgan Stanley reserves the right to exclude certain items of revenue at its sole discretion. To qualify for Signature Access Lifestyle Advisory on a complimentary basis, a client's household must have and maintain $10 million in Eligible Assets at Morgan Stanley.

Participating Partner Offers Subject to Change.

**Sensei Marketing, March 2020

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CRC 3003856 06/20
Have a Question? Contact the Service Center at 1-877-799-6772.