A younger generation of investors, who overwhelmingly believe that their investment decisions can make an impact, is leading the sustainable investing charge.
More investors are interested in sustainable investing and adopting its principles as part of their strategy, but Millennials are leading the charge, according to the Institute for Sustainable Investing’s 2017 “Sustainable Signals” report. As with the previous report in 2015, this latest survey of 1,000 total active individual investors tracked both how investors perceive sustainable investing and whether they are acting on that interest.
53% of investors still believe sustainable investing requires a financial trade-off.
Over the last two years, interest in sustainable investing has grown. The idea continues to draw strong support, and familiarity with it only appears to be spreading. Investors largely believe that their portfolios can have substantive social and environmental impact. As long as the need for such impact remains, it is likely that investor interest will keep rising.
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The Investing with Impact Platform focuses on flexibility and engagement to allow targeted allocation and full integration of impact objectives into an investment portfolio.